For website owners, the highest return on investment with regards to their website is the most desired result. This means that everything about the website needs to be optimized to bring in more paying traffic, and not just the browsing traffic. There is little benefit for a website to have ample traffic that never converts. In many regards, traffic conversion (regardless of its form or nature) is very important and should be the focus of every business that owns and uses websites to drive sales and growth.
Keyword research is among the most important aspects of traffic conversion in existence today. Using the right kind and combination of keywords has the potential to drive traffic to websites while at the same time it has the potential to sieve a higher percentage of paying client and customers to your website.
However, to get matters of keyword research right, it is important for business owners to have an intricate understanding of the fundamentals of keyword research. Although the tactics and the tools utilized in keyword research may change over time, the intricate understanding of how to and why you should perform keyword research is enduring.
#1. Keyword Research Tools
The first thing that business owners need to consider while investing time and money in keyword research is which tools to use. There are many tools on the internet, some of which are freemium while others are premium and paid for. However, universally Google AdWord Keyword Planner Tool, Google Trends, and Microsoft Bing Ads Intelligence are a must use. They are not only free, but they also give insights into how their respective search engines think the cost of ad campaigns running on those keywords would be. If you are looking for a paid alternative then check out Long Tail Pro Review online.
#2. Keyword Value
There are several factors that determine whether the keyword is valuable to particular websites. For instance, the demand (how many searches of the keyword are there per month) and the conversion of rate emanating from the keywords. These two issues go a long way in helping website owners which keywords to invest in.
#3. Single Keyword Vs. Long Tail Keywords
While you might want to rank in the top ten for keywords such as ‘dress,’ but the truth is this is more difficult and the return on investment from such keywords does not justify investing in such keywords. On the other hand, long tail keywords are proving to t=be the most lucrative and the best kind of keywords to invest in.
#4. Keyword Difficulty
While understanding the demand for a certain keyword is important, the website owner should also have some perceptive of how difficult it will be to rank a web page with a particular keyword. Even though a certain set of keywords may desirable, having to spend a great deal of effort, time (say years), and money to rank the keywords bits all economics logic. Therefore, it is always ideal for websites owners investing in their websites to search for profitable keywords that do not an excessive resistance to the ranking endeavor.
There are many other factors to consider when it comes to keyword research. However, the above consideration is fundamental to getting things right.