Web design is a major skill that is in high demand currently, and it isn’t hard to see why. Now with an estimated 80% of all buying decisions involving online research or shopping at some point, good website design that helps create a great looking website you can be proud of is crucial. A business that wants to survive must have a strong online presence and if they want to actually take the next step to thriving then a great online presence is an absolute necessity. That’s not possible without a stunning website and a stunning website simply isn’t going to happen without really high-quality web design.
Great Looking Aesthetics
One of the major features that should leap out immediately is great aesthetics. Fair or not, many customers are going to judge based on first impressions and those can be incredibly hard to overcome, especially online where people are used to just skimming as opposed to really diving in. You need to make sure that any website you own looks good, draws the eye, and looks professional in addition to being fully functional.
The information can be great, the SEO can be good, and your services can be outstanding but if your site doesn’t look good at even a glance then you are never going to get you the results that you want to see. Having a website that looks good is going to be one of the cornerstones to help you judge how well the design is actually working for you.
Clean Code That Works
In addition to looking good on the surface, the code that makes up that website needs to look good on the back end. What does that mean? Coding needs to be efficient, effective, and clean. It needs to look good from a programming and coding point of view in addition to looking good to the search engine spiders that are going to crawl the site and help the search engines determine whether or not to rank a site higher or lower in the search results.
Clean code is a huge part of SEO in addition to making a difference when it comes to site security, site design, and a wide variety of other factors that you need to consider when keeping your website safe.
Design With SEO In Mind
If you are tackling design from the very beginning then you should also think about search engine optimization (SEO). This is a crucial part of getting websites ranked and by keeping this in mind from the beginning you will be able to make smart choices that really help you to get the results you want with a website that looks fantastic and gets the job done. This means having a great layout, an original logo, solid clean coding, alt tags on pictures, and proper metadata. These are all important factors that only begin to scratch the surface of just how important design is when it comes to how search engines rank sites.
Anyone who wants to build a strong online presence should follow these design guidelines, even when hiring a Brooklyn web design expert. Check out this video for more information about web design: